IDEALondon. A breeding ground for talent.

  • @cwaring Hey Chris! Check with @bemyapp as there is a wait list at the moment. Hope to see you there!

    Yesterday from IDEALondon's Twitter via TweetDeck

About Us

INNOVATION AND DIGITAL ENTERPRISE ALLIANCE LONDON – IDEALondon offers a unique opportunity for digital and new media companies to develop and expand with expert help and support. An innovation centre based in the heart of London’s Tech City, it was created by CISCO, DC Thomson and UCL.

All three organisations bring their own strengths and specialist knowledge to the table, enabling us to offer an unrivalled level of support to a wide range of businesses.

Our aim is simple – we want to help up-and-coming businesses be the very best they can be.

We believe our flexible, bespoke approach to training and mentoring combined with our well-equipped state-of-the-art workspace make us the ideal environment for start-ups to achieve the success they deserve.


The Space





We know some of the people we want as mentors and staff but they aren’t all on board yet. When they are, we will tell you about them here. Thanks for your patience.


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  • A flexible programme of events, activities and lectures

  • 24 hour access to a well-equipped and inspiring workspace

  • Lounge area for informal meetings and breaks



  • Close monitoring, support and professional advice

  • Introductions to potential investors

  • Training courses, workshops, brainstorming sessions and networking

  • A platform to develop products and services



  • Full technical support

  • Meeting rooms with state-of-the-art video conferencing systems.

  • Fully networked with all the infrastructure in place



25 March–27 May

The Mobile Academy

25/03 > 27/05

More information

April 02

We are Pop Up Meetup


More information

15–27 April

Bring Home

25/04 > 27/04

More information

April 28

Recruitment & Managing Your First Employees


More information

April 30

The Big Lean Debate


Info to follow

May 07

The Dawn of


More information

May 10–11

CAP with CrowdCube Investival

10/05 > 11/05

Info to follow

May 19

Managing the Supply Chain


More information

May 22

Spring Party


Info to follow



  • Who should apply?

    We are looking for businesses which stand out from the crowd and can demonstrate they have the potential to achieve real success.

    Applicants should have developed a truly innovative product or service in the digital or media sectors and be able to demonstrate some early revenue or strong market traction.

  • How do I apply?

    You can apply using our online application form. Please take the time to fully understand and complete all the questions before submitting your application.

    As IDEALondon is such a great environment for new businesses, the competition for places is tough. We are looking for companies who can convince us they are special, unique and ready to move to the next level.

  • What are the application requirements?

    Teams should contain between two and six people, with a full range of skills. At least one member of the team must work for the business on a full-time basis.

    Companies applying to join IDEALondon will typically not have received more than £500,000 in funding. Applicants and their team must be legally entitled to work in the UK and have established a UK incorporated company.

  • What is the application process?

    The first stage of the application process is the submission of the online application form with all the necessary associated documents.

    Each application will be assessed on an individual basis. Successful applicants will be matched with a mentor from one of the founding organisations, who will closely work with them to help them achieve their goals and milestones.

  • What is the selection criteria?

    We are looking for dedication, commitment, creativity and innovation. Our ideal applicants will have come up with a ground-breaking product or service which fills a gap in the market, stands apart from its competitors and either solves an existing problem or offers something new to customers.

    They will have the potential to expand both here in the UK and internationally with a viable or proven revenue model.
    Talent and enthusiasm is vital and companies must be technology-orientated with no unstable dependencies.

  • What is the cost?

    Companies which join IDEALondon will be charged around £250 a month for each desk they use.

    However, there is the opportunity to apply for desk sponsorship to cover some or all of this cost for the period of occupancy.

  • How long can I have the space?

    There are no strict time limits for how long a business can be part of IDEALondon but most will be resident for between six months and a year. The amount of time a company spends at the centre will vary depending on its business plan and how quickly it achieves its goals.

    Applications are open all year round and spaces will be given to successful applicants when they are available.

Contact Us

69 Wilson Street

Follow us on Twitter or connect on LinkedIn

For media enquiries:

Rachel Thomas, Cisco | Louise Farmer, DC Thomson | Henry Rummins, UCL

For everything else

Idea London