Start up services

Why choose IDEALondon?

Grow faster, stronger and further than you could alone

Our programme is designed with one goal in mind: to help turn the most promising tech ideas of today into the market-leading companies of tomorrow. To do that we’ve brought together private enterprise, academia and government to create an ecosystem of co-innovation in the heart of London’s tech City. Watch the video below to find out more, or scroll down to see what we offer.


More than just co-working. We’ll help develop your product, secure funding and find customers to give you the best possible chance of success.

No Equity Model

Building a business is hard enough without the added pressure of us being a shareholder. This way you can share everything – not just the good news.

Tailored Programme

No two start-ups have the same IDEALondon experience. It’s a carefully crafted journey designed to help you where you need it most.

Partnerships and Co-Innovation

Cisco, EDF Energy and UCL Engineering– a partnership that provides huge commercial opportunities while giving you access to world-leading academic research and graduate talent. An open door to co-innovation projects.

Support when you need it

Our touch is deliberately light. Tell us what you need and we’ll get it for you – otherwise we’ll step back and let you do your thing.

Successful track record

We’ve helped more than 50 start-ups commercialise their ideas and raise over £40 million between them. Many have since become Cisco partners.

Innovators Package

Access to collaboration tools (WebEx and video)

Member of London’s Tech City community

Dedicated, tailored start-up training programme

Access to UCL grad talent and research capabilities

Access to Cisco R&D and CREATE programme and bids

Customer introductions

Investor demo days

Experienced mentors

Access to industry partners and programmes

Commercialisation programme, support on product, Cisco partnership opportunities, funding advice and go-to-market strategy

Alumni package

Customers Introduced